The audience is pleased to declare one Jacknife try top the fresh new wade-to-paign to have Hard-rock Hotel & Gambling establishment Ottawa-the fresh brand’s basic-previously Canadian venue! Because Hard rock embarks to your an effective $350M expansion and rebrand, we’re honoured to profile a venture that do not only celebrates Tough Rock’s legacy as well as amplifies the ability during the Ottawa.
Known for bringing immersive activity skills international, the hard Stone� is definitely a favourite around the world place to go for neighbors and you can tourists the exact same. The company is within a captivating point in time regarding expansion and you will revitalization, and the stage is decided to possess a huge opening of Canada’s very first Hard-rock Resorts & Gambling enterprise � with Jacknife best the fresh new fees growing the brand new wade-to-paign because of their Ottawa area.
HRI turned the initial myself-had gambling organization appointed an excellent You
�Our 350 billion money expansion and rebranding tend to disrupt the resort, entertainment, hospitality, and you may playing areas for the Eastern Ontario and you can beyond,� states Christine Crump, President regarding Hard-rock Resort and Gambling enterprise Ottawa. Canadians will not must mix a boundary playing all of that Hard rock can offer. Jacknife’s really works coincides for the business-group work and you will skills we deliver to the website visitors.�
The new range from Jacknife’s performs has an entire strategic and creative development of the fresh go-to-paign, with a pay attention to building adventure and riding https://extremecasino.co.uk/ engagement round the all the touchpoints. The fresh campaign have a tendency to embody the new substance out of Difficult Rock’s vibrant people, making certain the hole gets a great beacon to have activities candidates.
�We’re very happy to interact having a global brand name for example Hard rock in the including a crucial second,� states Mikey Richardson, Co-Founder and you may Government Creative Director at Jacknife. �The lead-up to the brand new 2025 release gives us the opportunity to create one thing it is charming-a strategy that not only honors Difficult Rock’s legacy but also amplifies the ability during the Ottawa.�
So it union stresses goal-motivated storytelling, having both Jacknife and difficult Stone Resort & Gambling establishment Ottawa focused on curating a smooth, high-impression brand name feel which can set the new phase getting a huge starting such hardly any other.
Hard rock All over the world (HRI) is one of the most all over the world acknowledged organizations that have venues for the more 74 places spanning 313 locations where include had/signed up or treated Rooms, Casinos, Stone Shops�, Live show Locations and you may Cafes. Its Unity because of the Hard rock� worldwide support program advantages participants to have creating whatever like across the playing features global. HRI in addition to released a partnership called Hard rock Digital during the 2020, an on-line sportsbook, retail sportsbook and you may internet sites gambling platform. Starting with a keen Eric Clapton keyboards, Hard-rock is the owner of the latest world’s premier and more than worthwhile collection of authentic tunes collectibles in the more than 88,000 pieces, being displayed within the urban centers global.
S. Best managed Providers because of the Deloitte Private as well as the Wall structure Roadway Journal in the 2021 and has now while the come recognized fourfold. Hard-rock was also honored of the Forbes one of several Planet’s Best Companies, together with Top Companies for ladies, Diversity and you may The latest Grads and you may a top High Workplace on Traveling & Recreation, Playing and you can Activities Globe. From the 2022 Globally Betting Honors, Hard-rock are entitled Property-Centered Driver of the year to the 2nd time in five ages.
Hard rock International already keeps investment grades from primary capital-degree score agencies: S&P All over the world Reviews (BBB-) and you can Fitch Reviews (BBB). For more information on Hard rock Worldwide, visit hardrock otherwise shop.hardrock.
Rideau Carleton Local casino commercially opened because the Rideau Carleton Raceway in the 1962, because the Canada’s earliest-ever four-eighths kilometer egg-shaped and has now started a switch element of Ontario’s harness race people from the time. As the inclusion of gaming during the , the city of Ottawa has already established everything $6 billion a year and more than $106 million in total repayments to own holding Rideau Carleton Casino in this the new Federal Capital Area.
Having desperate anticipation of one’s starting of one’s the latest Hard rock Resorts & Gambling enterprise Ottawa, Rideau Carleton Gambling enterprise remains unlock 24/7, ready to suffice their guests with similar time and energy and you can thrill. Hard-rock are attempting to build a different condition-of-the-ways entertainment business that can soon bring the fresh new legendary Hard-rock brand in order to Ottawa and you may enliven the city such as nothing you’ve seen prior. Future services will include a modern hotel structure that have 150 bed room, along with twenty-two rooms, expanded gaming flooring along with one,five-hundred slots, forty alive-motion table online game, and you will large-restriction playing. Site visitors can also enjoy more 10 restaurants, bars, and lounges, such as the iconic Hard rock Cafe and you can Council Oak Steakhouse. The resort is likewise the home of the fresh antique Stone Store, a-1,800 along with chair Hard-rock Alive area, and you will real music collectibles.
The fresh new facility is a huge rider off work production and can employ more than 700 local citizens, immediately after done. Hard rock Hotel & Gambling establishment Ottawa will continue the brand new society regarding neighborhood financing because of local sponsorships and nonprofit partnerships, improving the life of people and you may group the same because the are established not as much as Rideau Carleton Casino.
Rideau Carleton Local casino is work by the Hard-rock Globally and you may ruled by the Ontario Lottery and you will Gambling Business (OLG). Which have OLG connection, Rideau Carleton Local casino shows a daily commitment to responsible gaming having complete implementation of OLG’s Takes on and that is acknowledged from the RG Consider certification program.
More resources for Rideau Carleton Gambling establishment, see rideaucarletoncasino
Jacknife is a separate, full-solution innovative brand name department based within the Toronto, Canada. With well over 29 years of business experience, Jacknife could have been at the forefront of providing outstanding branding and you may imaginative remedies for a varied list of customers. By the leveraging the newest effective mixture of strategic innovation, Jacknife allows labels to create high business value from electricity out of creativity.